The core values are:

• Sense of —— is user-, himself a non-
• development —— spirit of entrepreneurship and innovation
• interests —— one win-win

"User is forever, himself a non-" sense is to create the user's power.

User is forever, not only to meet the needs of users, but also to create a user needs; always thinks that he is not only thinks that he is not in order to constantly deny yourself, challenge to reinvent —— achieve the bianzhi, change to win.

Both the inherent genetic characteristics of sustainable development: no changes due to changes in the world, and development times.

Such powerful genes of each "two" (entrepreneurship and innovation), spirit, and maintaining a competitive advantage in the ever-changing market characteristics of core competencies: the world changes is further aggravated, user changes faster, longer tradition.

Two innovation spirit of entrepreneurship and innovation culture is the same gene.

Constant gene is good for staff personal development guidelines and constraints on staff values. "User is forever, himself a non-concept of" gene requires that the individual possess two innovation spirit.

Entrepreneurship is entrepreneurship, encouraging every employee should have the entrepreneurial spirit, from business to become independent and make the impossible possible, becoming their CEO;

Innovation is the essence of creating differentiated value. Differentiated value creation comes from the creation of new user resources.

Two innovation spirit's core goal is to emphasize the lock first competitiveness. Target unchanged, but should be open to achieve the goals of vision and effective integration and use of all resources.

Single-one win-win benefit is the guarantee of sustainable development.

All stakeholders, including employees, customers and shareholders. Network age, and subcontractors, partners make up the network of organizations, form a community of interests, win-win sharing to create value. Only if all the stakeholders continue to win, will it be possible to achieve sustainable management. To achieve this goal, continuing business model innovation, evolving and perfecting a unique single-one win-win model, "man" that has the two innovation spirit staff "single" user value. Every employee in different autonomous body in creating value for users, so as to realize their own value, enterprise value and shareholder values be reflected.

Each employee by acceding to operate independently of the user contract, from management to autonomous management, from operations to make their own decisions, to achieve "autonomy, self-government, promoting the", which is full of human nature.

Single-one win-win model to provide equal opportunity, justice mechanism platform, played the two innovation spirit for each employee providing resources and mechanisms of protection, so that each employee can be in the form of self-organizing innovation, bianzhi, change to win.